Local street style:
by: Midori Tajiri-Byrd
Harajuku style represents one of the most forward thinking street fashion in the world. The area around Harajuku Station in Tokyo has grown from its postwar days, when fashion designers known as "the Harajuku Tribe" combined Western goods with Japanese style, to become one of the world’s fashion centers, compared to Paris’s Champs-Elysees. For over 40 years the youth culture has gathered every Sunday in places like Takeshita Street and in Yoyogi Park to dance, perform and show off their best street fashion.
The uniqueness of this aesthetic comes from more than just the combination of European and Japanese culture. It is the freedom of unexpected color and fabric combinations, as well as the use of Western brands or symbols purely for their design, despite their social references in other parts of the world. The conservative nature of adulthood in Japan also creates an air of freedom, allowed only to youth, to live these fashion fantasies to their fullest extent before joining the homogeneous ranks of grown-up responsibility. As a result, the street fashion culture has fewer constraints and more support to evolve.
While Harajuku culture began with a Japanese fascination for Western goods, the influence has come full circle, now inspiring fashion around the world. The styles continue to evolve, creating subcategories and sparking new trends in both fashion and art.
We chose some of our favorite Harajuku styles and gave them a Nola twist, tapping some of our favorite shops, stylists and models that best represent this style to create what we call "Harajuku Nola!"
Lolita style can be classic, sweet, Gothic, punk, or Kodona/Boystyle, and may include crossover elements of styles like Fairy Kei and others. It's style is modest and draws from vintage, childhood, and fairy tale references.
Model: Isabella Tancredi (Dj Bella Loxx) | Styling by Ash Alonzo-Wood of the Nola Lolitas
location: Kawaii Nola, 3512 Magazine St.
(Nola Lolitas models: Ariyana carr and margaret moynan)
Street styles like Kuroi Niji, Visual Kei (Oshare, Angura, Gothic) and Decora, among others, are known for colorful and unusual combinations of unique fashion elements. These styles exhibit individual creative expression, while representing influences of a sub-cultural community.
Model: Chelsea Chavis | Styling by Midori Tajiri-Byrd |
Location: Miette, 2038 Magazine St.
Harajuku Nola! How will you interpret these influences into your personal street style?
Model: Casey Coleman | Styling by Sarah Smith
Location: Becky Fos Gallery, 3956 Magazine St.
wardrobe/ shopping guide: